The virtual economy has real world consequences. This is the reality of infinite growth on a finite planet. Whichever way you slice it, collapse is inevitable: ‘Information might seem immaterial. But within a few short centuries, the total amount of digital bits produced annually by humanity could exceed the number of atoms on our planet and, even more unexpectedly, account for half of its mass. Those are the conclusions of a mind-bending new study looking at the growth of data over time and its potentially catastrophic consequences.’ A #PlannedCollapse is a #JustCollapse.